Athena Index -- Brand Assets

Everything you need to represent the Athena Index brand correctly.

Athena Index is a credibility infrastructure.

Please do not alter, stretch, rotate, recolor, or recreate the logo in any way.

Always leave sufficient clear space around the logo to preserve legibility, balance, and authority.

For brand assets inquiries, please contact us.

Logos

Logomark

The Athena Index logomark is the symbol alone -- representing vision, wisdom, and vigilance, inspired by the Owl of Athena.

It should always appear intact and unobstructed.

Athena Logomark
SVG
PNG

Clear Space & Usage Rules

  • Minimum clear space: 1× the inner mark height
  • Never place text, borders, or UI elements inside this area
  • Do not add shadows, gradients, or outlines
  • Do not animate, tilt, or distort the mark
  • Do not combine the mark with other logos

Athena's authority comes from restraint.

Color Palette

Primary Colors

These define Athena Index's identity and should be used consistently.

Athena Green

#00c853

Deep Forest

#134227

Night Slate

#0f172a

Light Stone

#ffffff

Secondary Colors

Used sparingly for supporting UI and data visualization.

Slate Gray

#30363D

Soft Gray

#6b7280

Signal Amber

#ff9800

Signal Red

#f44336

Typography

Primary Typeface

Aa

Inter

Used across the entire Athena Index platform.

  • Clean, neutral, institutional
  • Optimized for readability and data density
  • Free and open-source
Get from Google Fonts

Usage

  • Headlines: Inter Semibold / Bold
  • Body text: Inter Regular
  • Data labels: Inter Medium
  • Numbers & metrics: Inter Medium / Semibold

No decorative or script fonts should be used.

Athena Index Seal (Credibility Badge)

The Athena Index Seal is not a separate logo.

It is the Athena Index Mark used in an attestation context to indicate verified credibility data issued by the Athena Index.

Use cases:

  • Athena Index Scores
  • Profile pages
  • Rankings
  • Embedded trust indicators

The seal must:

  • Use the unaltered Athena Index Mark
  • Appear within a neutral container
  • Remain static and unobtrusive
  • Never imply endorsement -- only documentation

The seal does not imply endorsement -- it indicates documentation and traceability.

The authority of the seal comes from consistency, not decoration.

Tone & Voice Guidelines

Athena Index communicates with:

  • Calm authority
  • Precision over hype
  • Evidence over opinion
  • Transparency over persuasion

Avoid:

  • Marketing exaggeration
  • Absolute claims
  • Emotional language

Athena Index does not convince.

Athena Index documents.

Legal & Attribution

Athena Index™

All brand assets are property of Athena Index.

Use of these assets implies adherence to the Athena Index Brand Guidelines.

Unauthorized modification or misleading use is prohibited.